{"id":24920,"date":"2025-04-21T07:33:03","date_gmt":"2025-04-21T07:33:03","guid":{"rendered":"https:\/\/innogenx.in\/?p=24251"},"modified":"2025-04-21T07:33:03","modified_gmt":"2025-04-21T07:33:03","slug":"the-dos-and-dont-of-email-marketing-in-2022","status":"publish","type":"post","link":"https:\/\/innogenx.co.in\/newinnogenx\/the-dos-and-dont-of-email-marketing-in-2022\/","title":{"rendered":"The do\u2019s and don\u2019t of email marketing in 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24920\" class=\"elementor elementor-24920\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2532bd1 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2532bd1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-872d03a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"872d03a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681e074 elementor-widget elementor-widget-image\" data-id=\"681e074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innogenx.in\/wp-content\/uploads\/2025\/04\/Dos-and-Donts-of-email-marketing-1200x811-1.webp\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd48ec4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"cd48ec4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3dfdd elementor-widget elementor-widget-heading\" data-id=\"4c3dfdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The do\u2019s and don\u2019t of email marketing in 2022\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80e2fa0 elementor-widget elementor-widget-text-editor\" data-id=\"80e2fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Email marketing is one of the best ways to reach out to customers, but one has to be careful not to make common mistakes that many marketers still make regularly. In the marketing world, your email list is your most important asset. Every time you need more income, you must send an email to your list. However, the important thing is that your email should stand out so that the people you send them will read it. So following are a few do\u2019s and don\u2019t of email marketing in 2022.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85dca94 elementor-widget elementor-widget-heading\" data-id=\"85dca94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Do use personalization in your email messaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eefd03 elementor-widget elementor-widget-text-editor\" data-id=\"6eefd03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u00a0People like personalization. After all, why should they open a mail not personally addressed to them? So use personalization in your email messaging, meaning use their name to address them at the start of your email. If you want to send perfect emails to your clients or list, Innogenx, <a href=\"https:\/\/innogenx.in\/digital-marketing\/\"><b>the best digital marketing company in Bangalore<\/b><\/a>, can help you.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39594a9 elementor-widget elementor-widget-text-editor\" data-id=\"39594a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u00a0Use subject lines that stand out for the right reasons: Use simple subject lines. Subject lines that are too professional don\u2019t get opened up. In comparison, casual subject lines get opened 12% more, according to the digital marketing guru Neil Patel. <a href=\"https:\/\/innogenx.in\/\"><strong>Innogenx<\/strong><\/a>, a digital marketing company, can help you with subject lines and allow your emails to get opened<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e064b elementor-widget elementor-widget-text-editor\" data-id=\"18e064b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Use your email list to get followers: Use email lists to get followers on your social platforms. You not only send those emails but ask them to follow you on Twitter, Instagram, Facebook, etc. By doing this, you will get followers on all your networks and more engagement. You will always be in front of people and continually promote to them.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20714eb elementor-widget elementor-widget-text-editor\" data-id=\"20714eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Keep your email short and to the point: Short Emails under 200 words have a higher click-through rate of seven to 38%. So instead of having long emails, keep them short and to the point. To increase the open rate, you can take the help of Innogenx, the best digital marketing company in Bangalore<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b22d9f4 elementor-widget elementor-widget-text-editor\" data-id=\"b22d9f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Pay attention to how you end your emails: It helps if you pay attention to how you end your emails. It is always good to thank the reader for their time in the end and convey your warmth and connection by using words like Kind regards, warm regards, Thank-you, etc. Innogenx, the Bangalore digital marketing company, can help you take care of the finer points of your email<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3656d92 elementor-widget elementor-widget-text-editor\" data-id=\"3656d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Do use <strong>social media<\/strong>\u00a0in your email marketing strategy:\u00a0Always give links to your social media accounts at the end of the mail in your signature line. For all the details of how you should write a mail, you can take the help of Innogenx\u2019s\u00a0digital marketing service in Bangalore.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a786d85 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"a786d85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t<div class=\"elementor-element elementor-element-7421011 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"7421011\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f25e5c elementor-widget elementor-widget-heading\" data-id=\"2f25e5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Here are some don\u2019t of email marketing:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee9af74 elementor-widget elementor-widget-text-editor\" data-id=\"ee9af74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDon\u2019t send emails too frequently: You should avoid sending an email too frequently. If you send your email too frequently, people may become weary of you. To send emails at regular intervals, to take care of the timing of your email and ensure that your email marketing is perfect, you can call\u00a0<a href=\"https:\/\/innogenx.in\/\"><b>Innogenx<\/b><\/a><b>\u00a0digital marketing service in Bangalore<\/b>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5db4ac elementor-widget elementor-widget-text-editor\" data-id=\"b5db4ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1. Don\u2019t neglect the quality of your content:\u00a0<\/p><p>The quality of the content of your mail matters a lot. Your mail should provide value to your list, and therefore you should not neglect the quality of your content<\/p><p>2. Don\u2019t miss a call to action in each email campaign: A call to action is a must to help the client know what action they need to take.\u00a0<\/p><p>Therefore, you must not forget to include a call to action<\/p><p>3. Don\u2019t use misleading subject lines or preview text: The subject line of your email and preview text should be clear and not misleading. Only an email with a clear subject line and preview text gets opened.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6768bc7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6768bc7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98f5309 elementor-widget elementor-widget-image\" data-id=\"98f5309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/innogenx.in\/wp-content\/uploads\/2025\/04\/The-1.webp\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1beb96e elementor-widget elementor-widget-heading\" data-id=\"1beb96e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f00e2b6 elementor-widget elementor-widget-text-editor\" data-id=\"f00e2b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want your clients or list to read your email, you must incorporate the above do\u2019s and don\u2019ts. For the best results, you can take the help of Innogenx,\u00a0a\u00a0<a href=\"https:\/\/innogenx.in\/digital-marketing\/\"><b>digital marketing service in Bangalore<\/b>.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The do\u2019s and don\u2019t of email marketing in 2022 Email marketing is one of the best ways to reach out to customers, but one has to be careful not to make common mistakes that many marketers still make regularly. In the marketing world, your email list is your most important asset. Every time you need more income, you must send an email to your list. However, the important thing is that your email should stand out so that the people you send them will read it. So following are a few do\u2019s and don\u2019t of email marketing in 2022. Do use personalization in your email messaging \u00a0People like personalization. After all, why should they open a mail not personally addressed to them? So use personalization in your email messaging, meaning use their name to address them at the start of your email. If you want to send perfect emails to your clients or list, Innogenx, the best digital marketing company in Bangalore, can help you. \u00a0Use subject lines that stand out for the right reasons: Use simple subject lines. Subject lines that are too professional don\u2019t get opened up. In comparison, casual subject lines get opened 12% more, according to the digital marketing guru Neil Patel. Innogenx, a digital marketing company, can help you with subject lines and allow your emails to get opened Use your email list to get followers: Use email lists to get followers on your social platforms. You not only send those emails but ask them to follow you on Twitter, Instagram, Facebook, etc. By doing this, you will get followers on all your networks and more engagement. You will always be in front of people and continually promote to them.\u00a0 Keep your email short and to the point: Short Emails under 200 words have a higher click-through rate of seven to 38%. So instead of having long emails, keep them short and to the point. To increase the open rate, you can take the help of Innogenx, the best digital marketing company in Bangalore Pay attention to how you end your emails: It helps if you pay attention to how you end your emails. It is always good to thank the reader for their time in the end and convey your warmth and connection by using words like Kind regards, warm regards, Thank-you, etc. Innogenx, the Bangalore digital marketing company, can help you take care of the finer points of your email Do use social media\u00a0in your email marketing strategy:\u00a0Always give links to your social media accounts at the end of the mail in your signature line. For all the details of how you should write a mail, you can take the help of Innogenx\u2019s\u00a0digital marketing service in Bangalore. Here are some don\u2019t of email marketing: Don\u2019t send emails too frequently: You should avoid sending an email too frequently. If you send your email too frequently, people may become weary of you. To send emails at regular intervals, to take care of the timing of your email and ensure that your email marketing is perfect, you can call\u00a0Innogenx\u00a0digital marketing service in Bangalore. 1. Don\u2019t neglect the quality of your content:\u00a0 The quality of the content of your mail matters a lot. Your mail should provide value to your list, and therefore you should not neglect the quality of your content 2. Don\u2019t miss a call to action in each email campaign: A call to action is a must to help the client know what action they need to take.\u00a0 Therefore, you must not forget to include a call to action 3. Don\u2019t use misleading subject lines or preview text: The subject line of your email and preview text should be clear and not misleading. Only an email with a clear subject line and preview text gets opened. Conclusion If you want your clients or list to read your email, you must incorporate the above do\u2019s and don\u2019ts. For the best results, you can take the help of Innogenx,\u00a0a\u00a0digital marketing service in Bangalore.<\/p>\n","protected":false},"author":1,"featured_media":24988,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-24920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs"],"_links":{"self":[{"href":"https:\/\/innogenx.co.in\/newinnogenx\/wp-json\/wp\/v2\/posts\/24920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innogenx.co.in\/newinnogenx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/innogenx.co.in\/newinnogenx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/innogenx.co.in\/newinnogenx\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/innogenx.co.in\/newinnogenx\/wp-json\/wp\/v2\/comments?post=24920"}],"version-history":[{"count":0,"href":"https:\/\/innogenx.co.in\/newinnogenx\/wp-json\/wp\/v2\/posts\/24920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innogenx.co.in\/newinnogenx\/wp-json\/wp\/v2\/media\/24988"}],"wp:attachment":[{"href":"https:\/\/innogenx.co.in\/newinnogenx\/wp-json\/wp\/v2\/media?parent=24920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/innogenx.co.in\/newinnogenx\/wp-json\/wp\/v2\/categories?post=24920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/innogenx.co.in\/newinnogenx\/wp-json\/wp\/v2\/tags?post=24920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}